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Get Product Coverage in Celebrity Tabloids
Celebrity tabloids are a great place to get product coverage. You've probably heard that celebrity news magazines and celebrity tabloids are outselling traditional news magazines. Hard news is down, celebrity news and gossip is up. So, how can you get your product featured in celebrity tabloids like The National Enquirer, Star Magazine, The National Examiner, and The Globe? According to Bill Stoller's Free Publicity: The Newsletter for PR-Hungry Businesses, here are a few tips from publicists who have had success:
Pitch your product as the giveaway for a promotion.
"We've done many media stories with The National Examiner and The Globe where they will feature one of our client's beauty products as a reader giveaway," says Katherine Rothman, CEO of KMR Communications in New York. She says she's had only "totally positive" experiences pitching celebrity tabloids and in return has received coverage for her beauty and skin care clients.
Tie your product to a story tabloid readers can relate to.
Ann Brimberry, PR director for a Houston beauty products company, pitched their "One-Minute Body Bar" to The National Examiner by tying it into the company's founder, a stay-at-home mom struggling to make ends meet. The resulting story brought in calls from all over the country, but she notes that the tabloids may sensationalize your story. The headline for hers, for example, read: "Penniless mom strikes it rich." Although sensationalized, it was accurate. But you need to be prepared for this type of tabloid-style coverage.
Become an expert -- and offer your inside knowledge.
Fern Reiss, CEO of Expertizing.com and author of The Infertility Diet: Get Pregnant and Prevent Miscarriage, says she answered a PR Leads (www.MyPRLeads.com) query from a National Enquirer editor doing a story about infertility. "I got 43 words in the September 2nd issue of The National Enquirer -- and it sold a truckload of books."
Here's a list of current celebrity tabloids and their staff:
The Globe
1000 American Media Way
Boca Raton, FL 33464-1000
561-997-7733 (Phone)
www.GlobeMagazine.com
The National Enquirer
1000 American Media Way
Boca Raton, FL 33464-1000
561-997-7733 (Phone)
www.NationalEnquirer.com
The National Examiner
1000 American Media Way
Boca Raton, FL 33464-1000
561-997-7733 (Phone)
www.Examiner.com
Star Magazine
One Park Avenue
New York, NY 10016
212-545-4800
www.StarMagazine.com
- Bill Stoller, the "Publicity Insider," has spent two decades as one of America's top publicists. Now, through his Web site, eZine and subscription newsletter, Free Publicity: The Newsletter for PR-Hungry Businesses, he's sharing his secrets for scoring free publicity. For free articles, killer publicity tips and much more, visit www.PublicityInsider.com.
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